We encourage people involved in national campaigns to fill in the table in the attached document. It will help reinforce a logical and consistent approach. Also, if you can share the form with us, we can keep it for our records and share news of your progress with partners.

This reference tool is one of a series of resources available for those developing AIDS campaigns in partnership with the World AIDS Campaign. The campaigns will be led from the countries so this document does not represent a list of instructions. Instead it gives an overview of some of the possible steps for creating national campaign strategies. These steps can be followed in logical order, or the document can be used as a checklist at any point during campaigning activities.

This document outlines processes for formulating targeted and effective communication efforts within the scope of the World AIDS Campaign (WAC). Rather than providing a definitive framework it aims to list possible considerations and approaches to formulating your communication strategy. The resulting reference tools are neither prescriptive nor exhaustive but will serve to help country focal points choose from an array of appropriate tools and channels to suit their national campaigning objectives.

In our consultations with partners we were given a clear signal on producing tools – we should only do so when something does not already resist. People wanted us just to provide an overview and list of some of the useful tools already in existence. We do so in the next sections

This reference below provides a checklist and some handy hints for organising a consultative meeting. For example, the national focal point may want to organise a consultative meeting to plan national objectives of the World AIDS Campaign. These meetings are invaluable, bringing together potential supporters from various constituencies and helping to educate them about the purpose of the national AIDS campaign. It may also help attract local media coverage to further spread the message.

In 2007 World AIDS Campaigns held national campaigner's meetings in Nigeria, Zambia and Kenya, as well as subregional meetings in southern, eastern and western Africa to begin to uncover the challenges and opportunities for civil society campaigning for political accountability. From these meetings, reports were prepared that highlighted opportunities and challenges that arose prior to, and as an outcome of the meetings. To read these reports, as well as the evaluation of the 2007 programme, please see below.